One day, not too long ago, two women met, became friends, and decided to change the world (just a little bit). 

Liz and Louise come from different generations, but both were zoned in on wellness and the belief that health should feel joyful and not like another flippen thing to tick off the list. Over the years, as their friendship deepened, their conversations kept circling back to the same topic: hydration.

No matter which supplements were on rotation or how their life chapters shifted, one simple truth kept bubbling to the surface—if you want to look, feel, and function at your best, you need to get your balance of electrolytes and water on lock. 

Health means different things at different times in life, a truth Liz and Louise knew all too well. One was navigating the ups and downs of fertility treatment and thyroid dysfunction; the other was gearing up to volley the hormonal curveballs of menopause. The challenges were different, but the need was the same: something that could support them through the chaos of IRL, not just the highlight reel.

They didn’t want another product that shouted from the rooftops, promising peak performance or perfect balance. They wanted something that felt gentle and consistent, but super effective. That slipped easily into a morning routine or a 3pm slump. That tasted amazing. Looked beautiful and worked hard.

They wanted to make health feel good. And maybe even a little bit magical.

So that’s what they built in SIP. A product for people in every chapter, from early starts to late nights, big workouts to long-haul flights. Something that makes you pause, sip, smile...and carry on.